A useful opportunity starts with a real question.
Look for a specific need: someone comparing tools, asking how to solve a problem, or trying to understand a tradeoff. Read the thread and its replies before deciding whether your experience is relevant.
Rouse’s opportunity score helps prioritize attention. Its first version combines relevance, recency, engagement, buying intent, competitor presence, brand fit, and conversation quality. It does not predict rankings, citations, or sales.
Give the reader something they can use.
- Start with context. Read the community’s rules and the full discussion. A correct answer in the wrong setting still misses the point.
- Offer a practical step. Give an example, a checklist, or an explanation that helps even if the reader never buys your product.
- Be transparent. State your relationship to a product when it is relevant. Only describe experiences and capabilities you can substantiate.
- Review before sharing. Check product claims, edit for the conversation, and have an authorized person decide whether a response belongs.
Reddit’s rules cover spam and disruptive coordinated activity. The FTC’s endorsement guidance addresses material relationships. See Reddit’s spam policy and FTC endorsement guidance.
Keep the meaning behind the metric.
Brand mention rate is the share of sampled answers that name the brand. Citation rate is the share that link to the brand’s domain. AI share of voice compares brand-presence counts with those of the tracked competitors in the same sample.
Always read the denominator. A small sample, an added competitor, or a changed prompt can move the number. Log the engine, prompt, time, geography, and source URLs so comparisons remain meaningful.
A citation does not prove that community participation caused it, and a mention does not establish revenue. Use analytics and qualified customer feedback to connect observable discovery to actual business outcomes.
A working product experience, with example data.
The current Rouse workspace uses fictional conversations and illustrative AI answers. Acorn and the competing products in the sample are demonstration profiles. New brands receive examples adapted to the inputs you provide.
Brand profiles, saved opportunities, drafts, and questions persist in this browser, or in the local database when using the local app. New tracked questions wait for live measurement rather than displaying fabricated results. Public source links open searches or community homepages; they are not claimed to be the original fictional threads.
View an example report